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What is sustainable fashion? A complete introduction
You've probably encountered the term "sustainable fashion" more times than you can count. It's on brand websites, clothing tags, magazine covers, and social media feeds. Some brands claim their new collection is sustainable. Others promise they're on a "journey" toward sustainability. Influencers promote sustainable hauls, while critics accuse the entire industry of greenwashing. If you've found yourself wondering what sustainable fashion actually means—and whether any of it
Jan 25
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