Why water matters in fashion You've probably heard that fashion has a water problem. Perhaps you've come across statistics about how many litres it takes to make a single t-shirt, or read about rivers running blue from textile dyes. These stories can feel alarming, even overwhelming, but they rarely explain the full picture. Water usage in fashion isn't just about volume. It's about where that water comes from, what happens to it, and who loses access to it when the fashion i